Arriving to the C-store scene later than its contemporaries, Grubhub is taking its convenience concept, Grubhub Goods, nationwide from more than 3,000 locations across the country. This follows a successful pilot in New York of more than a dozen Grubhub Goods conducted in partnership with 7-Eleven.
The Grubhub Goods locations with 7-Eleven reach the vast majority of Grubhub’s diners nationwide and feature a selection of 7-Eleven’s most popular convenience items, including energy drinks, ice cream, personal care products and more delivered by Grubhub drivers.
“Diners have come to expect more choices when they land on Grubhub, including convenience options, which we see as a natural extension of our marketplace and a way to bring more value to the entire Grubhub ecosystem,” said Kyle Goings, director of growth and new verticals at Grubhub. “We’ve been working with 7-Eleven for years to offer their locations on the Grubhub marketplace, and it was a no-brainer to team up with the convenience leader again and bring their operational expertise and scale to Grubhub Goods.”
Grubhub has a history of partnering with convenience stores. With Grubhub Goods, the Chicago-based delivery provider is growing awareness for the segment to help generate more orders to convenience stores and restaurants overall on Grubhub. Diners who order convenience items on Grubhub place more orders from restaurants in the following month than those who do not order convenience items.
This expansion to thousands of Grubhub Goods locations in collaboration with 7-Eleven builds on Grubhub’s existing owned Grubhub Goods location in Brooklyn, New York, where the inventory and delivery is managed by Grubhub.
To celebrate the national launch, Grubhub is offering customers 50 percent off on orders of $15 or more.