Michael DiBenedetto, the co-founder of delivery aggregator FoodBoss came up with his business idea when facing the conundrum of a group order. Everyone had their own apps, their own accounts and preferences, but he wanted to filter his delivery options as one would in so many other digital retail experiences.
“We didn’t know which restaurants worked with what services and didn’t know the delivery fees or times associated with particular options,” said DiBenedetto.
He saw the situation as a potential flaw in the food delivery market, and founded FoodBoss to solve it. The delivery service aggregator helps consumers compare services based on food, cost, delivery times and other factors.
When consumers are ready to place an order, the platform redirects them to partner sites like Uber Eats or Postmates to complete the purchase. The main focus is helping those partners land customers who are eager to complete their orders. FoodBoss positions itself as taking away the pain of going through multiple delivery sites to try and find the most efficient one for that exact time and place.
“When there are multiple players in a space, and they can all offer services from the same place, that’s where an aggregator emerges,“ DiBenedetto noted.
DiBenedetto says the FoodBoss platform targets working professionals and college students—two large demographics associated with food delivery. The company recently received $2 million in investor funding, which will be used to continue growth and expand its marketing efforts, along with hiring more engineers to work on the product.