Third-party order integration provider Omnivore and Coca-Cola North America have teamed up on a digital marketplace launching this fall to connect the beverage giant’s customers to what it calls “industry best restaurant technologies with competitive pricing” covering everything from front- and back-of-the-house operations to direct connectivity with restaurant point-of-sale systems. The partnership is a result of a year-long collaboration between the two brands after Coca-Cola invested in Omnivore late last year.
In a joint release, the companies referred to the new marketplace as a way to take “guesswork out of finding best-in-class digital solutions for restaurant operators.” The new partnership includes customer-facing technologies like tableside ordering and payment, kiosks and digital menus, as well as inventory and labor management, analytics, online ordering, loyalty and third-party delivery.
“Our year-long collaboration with Coca-Cola and select restaurant operators has helped us validate and develop additional digital solutions that contribute to profitable growth for restaurants,” said Shane Wheatland, chief marketing officer at Omnivore. “These solutions align well to consumer needs as well as common barriers experienced by restaurant operators as they digitize and build a competitive advantage for their brand.”
“Decades ago, we provided customers with value-adds like Coca-Cola-branded cash registers and static Coca-Cola signage,” said Billy Koehler, director of digital & payment platforms for national foodservice and on-premise marketing at Coca-Cola North America. “Combining our expertise in foodservice and digital to offer tangible technology solutions provides the most value for our restaurant partners who always welcome an edge to increase their revenue.”
The new marketplace is set to launch in September, and will be free for existing Coca-Cola customers.
Coca-Cola called the partnership an important milestone in its evolution. It has been in planning and development over the last two years and will be aimed at optimizing customer business operations and driving profit growth.
