With all the buzz around meals, booze and groceries, one might forget flowers were one of the original on-demand products. With a new partnership between Uber and FTD, customers in many of the largest U.S. cities will now be able to order delivered floral arrangements through the Uber and Uber Eats apps.
Starting this week, customers in New York, Philadelphia, Chicago, Los Angeles, Dallas, Miami and others will be able to order a selection of floral arrangements through FTD’s ProFlowers brand and will utilize the company’s national network of local florists, directly from Uber’s apps. The offering will continue to roll out to additional cities throughout the year and will be available nationwide by early 2022.
Uber Pass and Eats Pass holders will also enjoy 5 percent off and unlimited $0 Delivery Fee on eligible orders of $15+. And to celebrate the launch, starting July 30th, ProFlowers and Uber Eats are offering customers $10 off a purchase of $50 or more on the limited edition “Uber Sunshine” bouquet, available exclusively through ProFlowers on Uber Eats.
“When it comes to delivery, it’s all about meeting our customer’s needs, whether for everyday or special occasions, so flowers are a natural progression for Uber.” said Raj Beri, Uber’s global head of grocery and new verticals. “FTD has been a leader in the floral industry for more than a century. By pairing their expertise with our best-in-class logistics technology, we’re able to support FTD’s vast network of local florists and make Uber the leader in bringing on-demand flower delivery to customers nationwide.”
“Becoming Uber Eats’ first national floral partner is a moment that we’re equally excited and proud of,” said FTD CEO Charlie Cole. “Innovation and modernization is a key part of our business, and this partnership is an important step in how we continue to evolve both FTD and ProFlowers. Ultimately, this partnership is a win for our member florists by allowing them to offer an additional delivery option to help existing and new customers give and receive flowers with ease.”
Founded in 1910, FTD has been a leader in the floral industry for over a century. At its inception, FTD worked with 13 florists to deliver flowers via the telegraph—a revolutionary idea at the time. Since then, FTD has established its ProFlowers arm of the business and has grown into a nationwide network of local florists. ProFlowers partnership with Uber Eats is an opportunity for the brand to reach even more consumers and further support their extended florist network with additional delivery options.