Ordermark, a delivery management developer, received another multi-million investment through an $18 million Series B that will be used to help the California-based firm accelerate its growth while laying the groundwork for new products, integrations and features for restaurants grappling with the dramatic rise of off-premises orders. A week after that news came word that Ordermark is also adding Omnivore’s direct point-of-sale integration to bolster its position among the growing herd of restaurant technology brands.
“I knew this was a fast-paced industry and there would be a lot of change in a short amount of time, but I definitely anticipated being at this point two-and-a-half years ago,” said Ordermark CEO Alex Canter reflecting on the company’s founding. “We’re going to continue ramping up the business and try to make the largest impact that we can on the restaurant industry.”
As Ordermark’s list of restaurant clients grows, its staff has swelled to more than 100 employees split between its Southern California home and a new office in Denver. The investment round was led by Boulder, Colorado-based Foundry Group, a group Canter has built a close relationship with in recent years. All of its previous investors participated in the new round, including TenOneTen Ventures, Vertical Venture Partners, Mucker Capital, Act One Ventures and Nosara Capital.
Canter said the new partnership to integrate its delivery services with Omnivore’s connected point-of-sale systems is a direct result of clients asking for such integration, and comes after a year of the two companies working together.
Omnivore CEO and Founder Mike Wior said the combination of his firm’s Universal API and Menu Management System will remove friction for restaurants working with third-party delivery providers. “Omnivore’s [menu management system] will not only provide the necessary integration for order injection into the POS system, but also provide Ordermark a single source of truth for a restaurant’s digital menu,” he added.
The partnership will let restaurants with Oracle Micros, POSitouch, Brink, Dinerware, XPIENT, and Maitre’D POS systems bring Ordermark online to aggregate orders from nearly all delivery services in any ZIP code across the country.
“I’m personally very excited about where this industry is headed, and I think there’s so much efficiency to gain,” Canter said. “I’m really trying to picture what the online ordering world is going to look like in 10 years and create it.”