A new organization called The Virtual Restaurant Association (VRA) has sprung up with a goal of protecting consumers, drivers and restaurants by focusing on the health, safety and profits of virtual restaurants.
Based in Miami, the VRA says it’s the first nonprofit in the United States with the purpose of qualifying virtual restaurant companies for prospective buyers. Membership is free. Beyond health, safety and profit information, the group will also examine brand integrity, intellectual property and restaurant profitability.
“Virtual restaurants have been a lifeline for many restaurant owners who had to shut down physical locations or limit dining to curbside and take-out only during the pandemic,” the group said in a press release. “However, the number of unsafe and copy-cat brands has flooded the market with consumer doubt and unhealthy sanitation practices.”
The nonprofit will consistently review new and existing Virtual Restaurant companies based on predetermined criteria. Over the coming months The Virtual Restaurant Association will elect and announce its board members and begin taking applications from potential member companies and restaurant groups.
More information is available at VirtualRestaurantAssoc.Org.