A new partnership between ItsaCheckmate, a delivery aggregator and menu management company, and cloud point-of-sale provider Square aims to create a streamlined experience for customers of both companies.
ItsaCheckmate founder and CEO Vishal Agarwal said the partnership aligns the two fast-growth companies under a single tablet. Under the new deal, Square users can choose ItsaCheckmate from the Square app library.
When installed, users can manage their third-party delivery aggregation—ItsaCheckmate’s core capability—but also manage digital menus, menu modifiers, pricing, and images from inside the Square ecosystem. That saves multiple steps for restaurant operators and in-restaurant managers. Instead of going to the back office or the delivery platform tablet(s) to update multiple menus across platforms when an item runs out or a limited-time offer rolls out, updates can be done directly on a Square device.
The connection also allows users of both Square and ItsaCheckmate to add other integrated delivery platforms via their Square device.
According to the Square app store, the integration will cost $85 per month per location for restaurants utilizing two ordering platforms, or $100 per month per location for restaurants with more than two integrations.
Agarwal, who oversaw an investment from Tiger Global Management and Inspire last year, said it’s a continuation of partnering with best-in-class partners across the restaurant space.
“We are thrilled to partner with such an iconic, innovative company that is focused on providing a best-in-class solution for restaurants,” said Agarwal. “The integration we have built with Square is one of the most advanced integrations we have built where the menu is synced directly from the POS to the online ordering platforms, enabling direct access to the restaurants to manage their menus from one place.”
He said it would also help grow the partner base by getting in front of Square’s large and growing number of restaurant operators.
“Square was one of the few large scale POSs that we did not have full and verified integration with, but now we do. We are confident in our ability to service the Square customer base with our 50+ ordering platform integrations, and it will help tremendously with our distribution as well,” said Agarwal.
Bryan Solar, head of restaurants at Square, said the partnership brings deeper options to restaurants on the Square platform.
“We’re pleased to partner with ItsaCheckmate to provide restaurants even greater access to the tools they need to run their business,” he added. “Every business is different, and we look forward to providing restaurant sellers with even more specialized integrations that fit their unique needs.”
It just so happens, both Solar and Agarwal will be discussing the power of digital connections like this at the upcoming Food On Demand Conference. Register for the conference here!