Many restaurant and delivery analysts have suggested Wingstop is among the brands with the most to gain through third-party delivery. After this week’s announcement that the fast-casual wings brand is partnering with DoorDash for delivery, it’s time to see if there’s as much demand for at-home chicken wings as the experts have predicted.
Starting its national delivery plans in Los Angeles and Houston through its new, exclusive partnership with DoorDash comes after previous delivery trials in the Las Vegas, Chicago, Austin and Denver markets.
To celebrate the rollout and juice initial sales, Wingstop and DoorDash are offering free delivery in Los Angeles through Sunday, Dec. 2 . In Houston, delivery launches on Nov. 28 , and Wingstop and DoorDash are offering free delivery for an entire week beginning, Monday, Dec. 10 through Sunday, Dec. 16 .
“The future of dining is delivery,” said Stacy Peterson, chief experience officer of Wingstop, “and we believe that the national partnership with DoorDash is the best way for us to deliver Wingstop flavor to the doors of our fans. So, we are excited to begin the official national delivery rollout in two of our largest markets, Los Angeles and Houston. We plan to rollout delivery to 80% of our system by the end of 2019.”
“DoorDash has been working hand-in-hand with Wingstop: integrating fully into their point of sale system, through our innovative DoorDash Drive platform all to ensure operational excellence and top-notch experience for our customers,” said Toby Espinosa, head of business development at DoorDash. “Wingstop has been one of DoorDash’s most requested restaurants, and we are thrilled to be partnering with Wingstop on a national scale.”