Panera Bread has reportedly passed $2 billion in digital sales this year, double the previous year, as the brand launches a new breakfast delivery program starting with 231 cities and towns across the country.
In a press release, Panera said breakfast can now be ordered through the Panera app or its website, with service expanding to an additional 30 locations by the end of 2018. “Since we launched Panera delivery, guests have been asking ‘what about breakfast?’” said Panera CEO Blaine Hurst in a statement. “Panera is uniquely suited to meet this need.”
Panera is the first national restaurant company to offer breakfast delivery using its own delivery drivers. Typically, guests within an eight-minute drive time of participating cafes can order breakfast delivery for as little as a $5 menu purchase (excluding tax) plus a delivery fee. Breakfast hours will vary by participating bakery-cafe.