Online • June 8 • 10 a.m. – 3 p.m. CDT

 

Click here to register

Join Food On Demand, leading industry experts and experienced restaurant operators for a one-day virtual event dedicated to decoding the economics, marketing and operations of ghost kitchens and virtual restaurants. As both of these channels become larger parts of the overall restaurant industry, this event will share best practices, real-world financial expectations, marketing best practices and operational challenges of these fast-growing delivery-focused formats.

Panels


The Economics Of Ghost Kitchens and Virtual Restaurants

For restaurants considering getting into ghost restaurants or virtual restaurants, this panel will examine the costs, potential revenues, delivery commissions and balance sheets of experienced operators.

Ghost and Virtual Restaurant Startup Checklist

For existing restaurants, this panel will help operators prepare to launch delivery-only locations inside ghost kitchens or bring new virtual restaurant brands into their kitchens with a focus on staffing, menu optimization, ingredient sourcing, basic technology and delivery contracts.

Beyond Startup: Integrating & Streamlining Operations

Profiting with ghost kitchens and virtual restaurants is all about efficiency and streamlined operations. This panel is designed for operators with existing ghost kitchen and VR brands to refine staffing, back-of-the-house operations, advanced technology integration, menu planning and, from there, building a strategy for your next phase of multi-channel growth.

Ghost and Virtual Growth Strategy

Whether you’re a hard-charging growth brand or an established restaurant looking to enter a new market, ghost kitchens and virtual restaurants offer enticing channels to reach new customers and different geographies with much smaller capital expenditures than building new brick-and-mortar locations. This session is dedicated to avoiding mistakes and using limited resources wisely to use these new options to your advantage.

Marketing Ghost Kitchens and Virtual Restaurants

Delivery-only restaurants live and die by marketing power. This session is dedicated to the most effective channels to market your virtual restaurant or ghost kitchen locations to your existing customers, as well as on Google, social media and other channels—and how that strategy shifts as these locations gain traction.

Speakers

More to be announced!

Robert Carrier

Robert Carrier

Operator, MrBeast Burger

Tom Kaiser

Tom Kaiser

Editor, Food On Demand

Rishi Nigam

Rishi Nigam

CEO, Franklin Junction

Nicholas Upton

Nicholas Upton

Restaurants Editor, Food On Demand

Angela Coppler

Angela Coppler

Sr. Director Global Non-Traditional Development & Strategic Partnerships, The Wendy's Company

Alistair Levine

Alistair Levine

Managing Partner, Vine Solutions | Vine Dining Enterprises

Zack Oates

Zack Oates

Founder & CEO, Ovation

André Vener

André Vener

Founding Partner, Dog Haus

Callie Evergreen

Callie Evergreen

Reporter, Franchise Times

André Moraes

André Moraes

Digital Marketing Lead, PepsiCo Foodservice

Niko Papademetriou

Niko Papademetriou

SVP Business Development, Qu

James Walker

James Walker

SVP of Restaurants, Nathan's Famous

Al Hank

Al Hank

Chief Operating Officer, BBQ Holdings

Randy Murphy

Randy Murphy

Founder & CEO, OrderB4

Atul Sood

Atul Sood

Chief Business Officer, Kitchen United

Sponsors

Thank you to our sponsors for making this event free to attend.

Franklin Junction is a digital platform that allows kitchens to optimize excess infrastructure capacity by serving as a “Host Kitchen®.” Hosts are matched with a thoughtfully curated roster of proven restaurant brands, which allows Hosts to increase revenue while providing hosted brands a platform to expand geographic reach without capital expenditure.
Ovation uses a SMS-based survey as a “digital table touch” that has redefined guest feedback. Through frictionless integrations with online ordering platforms and other tools, Ovation allows you to easily collect guest feedback, resolve concerns in real-time, get more 5-star reviews, and uncover insights to improve brand-wide.
Kitchen United is a leading provider of restaurant hub technology, streamlined logistics and turn-key commercial kitchen space that empowers foodservice operators to tap into the growing off-premise business opportunity and offers consumers a first-of-its-kind to-go experience.
Qu is a restaurant transformation company delivering the industry’s first unified commerce platform for enterprise chains. Our data-driven, API-first foundation unifies omni-channel ordering experiences and drives stronger bottom lines.
Omnivore leverages technology as a tool for restaurants to survive and thrive, creating the magic that enables restaurants to adapt to evolving customer expectations and continuously changing market trends. Omnivore API is the central hub that connects POS systems with third party technologies across the restaurant industry.
OrderB4 is a Direct to Consumer (D2C) digital order and delivery software for ghost kitchens, virtual Brands and restaurants. Our cloud-based software gives power and control back to operators so they can manage the entire order and delivery process, right from their own website.

Questions?

Drop us a line. Let us know if you need help registering, have questions for the speakers, or just want more information.