The Siren Call of Self Delivery

The Siren Call of Self Delivery

Self-delivery remains a tricky concept for the majority of restaurant operators. Many, especially independents, are reluctant to hire drivers, deal with the overhead and manage the technology layer necessary to give consumers what they’re used to from ecommerce....
Soup’s On: FOD Tests ‘Self-delivery’

Soup’s On: FOD Tests ‘Self-delivery’

The term “self delivery”—which, of course, means customer pickup—never fails to solicit a laugh here at FOD, but nothing’s funny for restaurants looking to convert delivery customers to takeout customers willing to grab their meals in person. To evaluate the changing...