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Delivery Study: Consumers Willing to Pay More to Order Direct

Delivery Study: Consumers Willing to Pay More to Order Direct

by fodnews | May 28, 2020 | COVID-19, News, Research

A new study of U.S. consumers shows an increased willingness to pay more to order delivered meals directly from restaurants versus third-party apps, possibly signaling heightened awareness of delivery economics in the eyes of the average consumer. Simon-Kucher&...
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