Why Virtual Restaurants Can’t Be an Afterthought
Remember when Pasqually’s Pizza & Wings drew the ire of some customers after it was discovered the virtual brand was really Chuck E. Cheese in disguise? Applebee’s, too, came under fire for the Neighborhood Wings menu it rolled out on Grubhub, but that reaction is...
TikTok to Monetize Viral Content Through VR Partnership
Popular social media company TikTok found a new way to monetize viral content on its platform: virtual restaurants. The company is partnering with Virtual Dining Concepts to launch 300 “TikTok Kitchen” by March 2022, with plans to open 1,000 locations by the end of...
Speedy NASCAR Refuel Launch Quickens Virtual Pace
The network of 100 NASCAR branded virtual restaurants was designed to get racing fans their favorite track snacks at home, but the speed by which the mega brand did so is as thrilling as the last lap of Daytona. Dubbed NASCAR Refuel, the new app and food-delivery...
Making the Economics of Ghost Kitchens and Virtual Restaurants Pay Off
Sales pitches for virtual restaurants and ghost kitchens are certainly promising, but a panel of diverse restaurateurs and category experts shed some much-needed light on the real-world economics restaurant operators are seeing in these still-new industry channels....
Food On Demand Conference
Join us for three days of networking and thought leadership, including strategies for increasing off-premises efficiency and adding incremental sales.
Outstanding Operators
Food On Demand Outstanding Operators features restaurant brands with innovative operations that are taking creative paths to success with delivery and all things off-premises.