In the fifth installment of Wells Fargo’s ongoing delivery-customer survey, analysts Jon Tower and William Miller found that promotions and discounts have reached their highest level to date with big-time TV ad campaigns from most major delivery providers. Zeroing in...
In the fourth installment of its food delivery survey, Wells Fargo surveyors asked 575 delivery customers what would drive them back into a restaurant for an in-store visit. The somewhat hilarious answer? Lower menu prices and free menu items. Yes, that ought to do...
Data is everything for restaurants trying to make sense of third-party delivery, among other off-premises channels. In its latest survey of 515 delivery customers, Wells Fargo Senior Analyst Jon Tower and Associate Analyst William Miller found that promotions are a...
As Wells Fargo sees restaurant delivery swelling to a $50 billion industry in the U.S. by 2022, the mega bank’s recent survey of 475 delivery consumers provides some insight on frequency, incrementality and the types of restaurants that have the most to gain. In its...
