White Papers

We’re bringing you a library of sponsored white papers that will make you more knowledgeable on a number of subjects near and dear to your net worth. Written by experts in their field, these detailed reports provide the latest thinking on everything restaurant and foodservice related.

In our digital age, the options are clear: get online, or fall behind. As one marketing CEO said, “Ignoring online marketing is like opening a business and not telling anyone” — you’d never dream of doing it.

Serving customers and restaurants, an appetizing website makes it easy for people to do business with your brand. In this guide, we’ll share trusted tips for achieving a five-star online presence and converting prospective diners into paying customers.

Outsourcing delivery is convenient, yes, but will it stay cost-effective for long? Restaurants who self-deliver see more repeat orders, lower costs and happier customers – all leading to growing revenues. But building a delivery program from scratch can be a logistical nightmare.

Thanks to software platforms like Cartwheel and Olo, brands can quickly launch self-delivery and Hybrid-Delivery programs by leveraging a suite of powerful on-demand tools for managers, drivers, and customers.

In this case study, learn why P.F. Chang’s chose Cartwheel for their self-delivery pilot program, declared it a success in just over a month, and quickly rolled it out to over 100 restaurants in the US., resulting in larger orders and happier customers while hedging against the inevitable price hikes from third-party apps as they push for profitability.

There was a time when all a restaurateur needed to succeed—next to tasty food—was pen and paper and a good cash register. But restaurants today are relying on technology platforms more than ever.

Over the past few years, the industry has changed at breakneck speed, due partly to the global pandemic, but also because of new innovative digital solutions and changing consumer habits.

However, using technology is not just about meeting the constantly evolving preferences of restaurant guests. It’s also about running a more efficient business, improving operations and service, and ultimately, increasing revenue and scaling your business.

In this e-book, we’ll discuss how technology can help the modern restaurant accelerate growth. We’ll also share best practices from 3 multi-location restaurants leveraging technology to scale operations quickly and efficiently: Chipotle, SPIN, and Copper Branch.

At Nextbite, we’ve built our company from the ground up to empower restaurants to easily enter the virtual restaurant arena and take fast advantage of the exploding market for delivery-only menus. Our all-in- one solution is already paying dividends for thousands of restaurants and other foodservice operators through incremental orders and revenue. But with that rapid expansion, we wanted to pull back the curtain and really focus on understanding this emerging delivery consumer.

To build a foundational understanding of their needs and behaviors, we commissioned a survey of 3,012 consumers across the U.S. ranging in age from 18 to 65-years-old. The questions were designed to dig deep and understand how people really felt about food delivery and ordering – their use, preferences, and wish list. We want to share our top nine facts that we feel are sure to be useful for foodservice operators and restaurateurs looking to expand their own businesses and tap into this growing segment.

Insights Report: The State of Restaurant Customer Experience by Sense360

Sense360 uses unblinded data at massive scale to help you navigate today’s fast-changing world. Sense360 By Medallia’s Customer Experience Benchmark is a syndicated survey that collects feedback from visitors of top restaurant brands.

• Our massive panel allows you to access hundreds of survey responses on your own brand as well as 26+ top QSRs and Fast Casual restaurants.
• Unblinded access means you can Identify your brand’s strengths and opportunities against competitors with no masking of the data
• Quarterly updates allow you to prioritize initiatives that will have the greatest ROI
• Track ongoing results via a powerful, user-friendly dashboard that lets you filter by consumer demographics and behaviors

It’s no secret that online ordering is taking the world by storm. COVID-19 spurred explosive growth in the already rapidly growing takeout and delivery industry, and the popularity of these offerings amongst consumers is not expected to decrease to pre-pandemic levels. Online ordering is here to stay and will continue to drive incremental revenue for restaurants. For restaurants not yet set up to provide off-premise dining, there has never been a better time to tap into the food industry’s fastest-growing revenue channel: online ordering. For those operators already offering online ordering, it’s never too late to re-evaluate your tools to make sure you’re maximizing your orders and revenue. This guide will provide you with the information you need to run a profitable takeout business.

Social Mobile Simplifying Enterprise

Social Mobile’s groundbreaking devices have been designed specifically to meet the technology challenges facing the growing food on-demand and delivery industry. Read this paper to learn more about how they can help support the needs of your on-demand and delivery business today.

The state of the delivery experience: 7 trends for the new era of food delivery

A global pandemic has only heightened the focus on convenient options—and restaurants are meeting that demand with expanded delivery options. In this latest installment in the longest-running study of food delivery research, we analyze consumer behavior and feedback to reveal 7 food delivery trends restaurants can use to improve the delivery experience and drive business outcomes.

Download the executive brief to learn:

  • What’s the cost of a bad third-party delivery experience?
  • Which providers are most preferred by consumers?
  • Is third-party delivery cannibalizing restaurant business?

Across the globe, businesses are entering a transformative chapter where the success and stability of traditional service styles has been challenged, indefinitely. Consumers now look at a dollar spent as a dollar invested. And for the hospitality industry, delivering on the heightened expectations of service, value and quality—consistently—will be the driving force behind sustainable growth.

Operators must determine if they have the tools needed to make data-driven decisions that uphold brand standards, meet guest expectations, and drive performance throughout the business. Brands that put guests at the heart of their business and focus on strengthening every step of their hospitality win.

In this white paper, you will uncover:
• The state of experience management today, and how brands are driving innovation, engagement, and profitability.
• The value of harnessing the voice of your guests to improve performance.
• How brands are increasing their NPS and solidifying their success for 2021 and beyond.

From full- service to fine dining, forward-thinking companies are looking at the ‘invisible’ indicators of operational success by capturing guest sentiment throughout the customer journey, and analyzing performance with experience management technology to influence NPS, CSAT, and digital review sites.

Pandemic turned delivery business from supplement operation to key source of revenue and growth for all restaurants.

While attempting to improve delivery experiences for customers, many restaurants are faced with a lack of quality control due to outsourced delivery models. Brands lose identity, customer loyalty drops, and repeat orders fall away.

In this case study, we look at the innovative way in which Portillo’s Hot Dogs gained control of the guest experience by launching a hybrid delivery model with Cartwheel. The results: Portillo’s improved their customers’ experience with delivery orders and saw an uptick in repeat orders.